Thought Chief Q&A: Marc Rouhana

Exploring How Organizations Can Adapt To Digital Change With out Compromising Operational Excellence

In as we speak’s fast-moving digital panorama, organizations are underneath strain to adapt shortly whereas sustaining operational excellence. We sat down with Marc Rouhana, Head of Digital Adoption at Studying Pool, to discover how companies can keep forward of the curve. From constructing super-user communities to leveraging AI, Marc shared precious insights and sensible methods to assist L&D groups lead the cost in digital transformation.

What is among the most important challenges that organizations face as we speak when making an attempt to strike a steadiness between navigating fast digital transformation and attaining operational excellence?

One of many largest challenges organizations face proper now could be maintaining with the tempo of digital change whereas ensuring every part nonetheless runs easily daily.

Quite a lot of corporations leap into digital transformation pondering it is nearly getting new instruments in place—however the actual problem is ensuring persons are truly prepared to make use of these instruments successfully. In case your crew is not assured or skilled correctly, it slows every part down and might result in errors or low adoption.

That is why it is so essential to concentrate on issues like constructing super-user communities and making a tradition of steady studying. When you’ve gotten inner champions and provides your individuals the fitting assist—whether or not that is in-app steering, peer studying, or simply area to develop—you make that transformation stick and maintain your operations operating sturdy. It is all about bringing your individuals together with the change, not simply pushing new tech at them.

There’s nonetheless some apprehension relating to Synthetic Intelligence in L&D. Based mostly in your expertise, how is AI at the moment shaping digital adoption, and the way can it assist organizations maximize ROI from their coaching/studying initiatives?

AI is already making a significant affect on digital adoption, particularly by delivering well timed, contextual assist instantly inside the apps workers use. This eliminates the necessity to seek for assist, decreasing delays, errors, and frustration.

Low adoption comes with hidden prices—escalations, misplaced productiveness, and time wasted navigating unfamiliar methods. We assist our shoppers construct a powerful enterprise case that ties excessive adoption charges to actual ROI by exhibiting how these inefficiencies add up.

OnScreen Steerage’s AI-powered options—like AI-generated Assist Textual content for Auto Documentation, and AI Translations—are designed to deal with these challenges. They simplify content material creation for authors and guarantee customers get the fitting assist precisely once they want it, bettering each coaching outcomes and operational effectivity.

What’s one in all your standout digital transformation consumer success tales?

One standout digital transformation success story is our work with Sappi. They had been present process a significant IT and SAP system overhaul and wanted a option to information workers by the change with out inflicting disruptions. OnScreen Steerage helped them ship in-app, just-in-time coaching, proper inside the methods workers use each day.

By integrating guides into their platforms, Sappi enabled on-the-job studying, minimized the necessity for off-site coaching, and improved effectivity. Consequently, they decreased coaching time by 30%, improved total crew efficiency, and obtained sturdy suggestions from workers. It was a fantastic instance of profitable change administration powered by digital adoption.

Learn the case examine to be taught extra about how Sappi effortlessly built-in steering instantly into the software program and platforms that energy its enterprise.

Is there a latest improvement venture, product launch, or one other initiative our readers ought to find out about that may assist them unlock their crew’s potential?

Considered one of our most enjoyable latest developments is the launch of AI-powered options inside OnScreen Steerage. These improvements are designed to unravel the actual challenges our shoppers face—low digital adoption, rising assist prices, and misplaced time on account of inaccessible knowledge, complicated system navigation, and processes that result in excessive error charges and compliance points. From AI-generated assist textual content and automatic course of documentation to real-time translations, our options are designed to make digital adoption quicker, simpler, and simpler.

After all, with everybody leveraging AI, it is important that we not solely maintain tempo but in addition discover significant methods to use it particularly to the digital adoption area. That is why we proceed to innovate day by day—listening carefully to our shoppers, understanding their digital transformation issues, and constructing AI options that make an actual distinction the place it issues most.

What do you assume the long run holds for Digital Adoption Platforms? Are there any traits or rising applied sciences L&D and HR professionals ought to be mindful?

The way forward for digital adoption platforms (DAPs) is extremely promising, with an rising position in streamlining the adoption of latest applied sciences throughout organizations. As companies repeatedly evolve, DAPs will probably be important in serving to groups navigate the complexities of their digital transformation journey. One development to observe is the rising integration of AI, which can make DAPs much more highly effective by personalizing steering, automating duties, and providing real-time assist, making adoption quicker and extra environment friendly.

DAPs are right here to remain as a result of they handle a basic problem in as we speak’s fast-paced, ever-changing work atmosphere: making certain that workers can sustain with new instruments, processes, and applied sciences with out disruption.

So long as organizations proceed to face the fast tempo of technological change and progress, digital adoption platforms will probably be important in preserving individuals, processes, and expertise aligned. They play a important position in driving operational excellence by making certain that groups can adapt shortly and carry out effectively inside evolving methods.

With AI repeatedly enhancing these platforms, DAPs are not simply instruments for onboarding—they’re catalysts for steady studying, workforce upskilling, and long-term efficiency enchancment.

Wrapping Up

Marc’s insights underscore the pivotal position of L&D in driving profitable digital adoption. By empowering Topic Matter Consultants, aligning studying with enterprise outcomes, and embracing AI, organizations can foster a tradition of steady enchancment and ship measurable ROI.

To assist these efforts, Studying Pool’s Digital Adoption Platform provides the instruments and expertise it’s essential information customers by change, embed studying within the movement of labor, and speed up transformation at scale. Whether or not you are at the beginning of your digital journey or trying to optimize current applications, these takeaways present a powerful basis for long-term success.