Why Entrepreneurs Must Rethink Their Method to AI

AI is altering the way in which we work—and advertising and marketing groups are proper on the middle of that shift.

From crafting marketing campaign messaging to drafting buyer emails, entrepreneurs spend extra time than every other perform speaking, creating content material, and collaborating throughout groups. In reality, the typical marketer now spends practically 42 hours every week speaking throughout channels. 

As advertising and marketing workloads develop and the tempo of labor accelerates, AI has emerged as a robust software to assist groups keep environment friendly, aligned, and on-brand. Entrepreneurs have been early adopters of AI, particularly for writing and content material creation. However are they actually utilizing it to its full potential?

Entrepreneurs are utilizing AI—however to not its full potential

Based on our newest report, The Productiveness Shift: AI and the Fashionable Marketer, 86% of entrepreneurs say they use AI at work, making them second solely to IT professionals in adoption. Nonetheless, solely 5% establish as “AI fluent”—the bottom of any staff surveyed. Which means that whereas entrepreneurs are wanting to experiment with AI, most are nonetheless scratching the floor in the case of utilizing it in additional superior, high-impact methods.

Many entrepreneurs use AI to generate short-form content material like emails or social posts. However far fewer are tapping into AI’s full capabilities to streamline communication, scale back busywork, or enhance model consistency—areas that supply untapped productiveness positive aspects.

The stakes are excessive. Advertising and marketing groups report dropping a median of 4.6 hours every week to poor communication and one other 7.5 hours to performative productiveness—busywork which will look spectacular however doesn’t transfer the needle on outcomes.

And but, nearly all of entrepreneurs say AI is already making a distinction. Within the report, 91% say AI helps them be extra productive, 91% say it boosts creativity, and 87% say it improves communication. However to drive much more significant change, entrepreneurs have to suppose greater about how—and the place—they use AI.

Three areas to leverage AI to drive higher advertising and marketing outcomes

There are three key areas the place entrepreneurs can strategically use AI to work smarter and ship stronger outcomes:

1. Collaborative communication

AI can assist entrepreneurs throughout your complete communication course of—from drafting inside updates to responding to stakeholder emails to refining tone for exterior audiences. Whereas 87% of entrepreneurs say AI improves their communication, solely a fraction use it for key communication duties like drafting emails or responding to messages. This can be a missed alternative to scale back time spent on handbook writing and enhance alignment throughout groups.

2. Content material manufacturing

Entrepreneurs have embraced AI for writing, with 88% saying they use it to generate content material. However they’re not but making use of AI persistently throughout the complete content material lifecycle. Simply 44% use it for concept era and solely 38% for modifying and refinement. That’s an enormous missed alternative, particularly for long-form content material like blogs, white papers, and inside paperwork that require extra time and strategic considering. AI can assist pace up each stage of content material manufacturing—with out sacrificing high quality.

3. Model consistency

When model credibility is on the road, consistency issues. And that’s the place AI’s affect can shine. AI instruments like Grammarly can guarantee each message—whether or not it’s a marketing campaign asset or a fast electronic mail—follows model tone and voice, lowering errors and serving to groups transfer quicker with confidence.

The underside line: Strategic AI adoption equals advertising and marketing affect

AI isn’t simply one other productiveness software—it’s a strategic asset that may assist entrepreneurs sustain with rising calls for, scale back inefficiencies, and deal with the work that issues most.

In case your staff is already utilizing AI to jot down, that’s an amazing begin. However to remain aggressive, you’ll have to go additional. Whether or not it’s enhancing collaboration, scaling content material manufacturing, or sustaining model integrity, AI can assist you do it higher—and quicker.Obtain the complete report, The Productiveness Shift: AI and the Fashionable Marketer, to dive deeper into how advertising and marketing groups are utilizing AI right this moment, the place they’re falling brief, and tips on how to unlock AI’s full potential.